A Conversation with KISS' Gene Simmons: "How do you identify a business opportunity?
I trust my gut. I have to have an emotional connection to what I am ultimately selling because it is emotion, whether you are selling religion, politics, even a breath mint. If you study Warren Buffett, he only invests in what he knows—and he knows what he doesn't know. Never throw money at what you don't know. Maybe I'm conservative that way."
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